Activists from the 150-member Muscatine Community Effort Organization (CEO) worked to expose poor working and living conditions for migrant workers and their children in the Muscatine area. For this specific protest, activists from CEO joined forces with the League of United Latin American Citizens (LULAC), who led the National Grape Growers Protest, to both protest the company responsible for these conditions and bring attention to two pending pieces of legislation in Iowa. House File 146 and 317 would have strengthened the 1967 bill that regulated child labor and improved living conditions in migrant worker camps, respectively.
- What is the purpose for the news release?
- Using evidence from the text, how are Mexican Americans fighting for their constitutional rights?
- Discuss the ways that boycotts of products can impact a company. Why would activists choose a boycott over another type of protest?
"Muscatine Community Effort Organization (CEO) News Article on the Boycott of Heinz," 1969. Courtesy of LULAC Council 10 Records, Iowa Women's Archives, University of Iowa Libraries, Iowa City